Why Catalog Printing Still Rocks In a Digital Driven World
In a Digital-First world there are several businesses that have completely moved away from printed marketing material. Catalogs which were once the most important marketing tool are more often ignored these days. There are some who have been busy writing obituary of catalog printing services . The fact is printing service providers haven’t lost their business but are constantly growing as businesses that are smart enough to understand the merits of investing in printed campaign materials are benefitting from it. Catalogs are still holding on to their glory of being a rockstar marketing tool because of the several incentives they offer to your marketing campaign that can’t be matched by digital marketing mediums. Why do we say so? Here are some of the reasons why catalog printing still rocks in a digital driven world. Emotional Response – It has been well established that people tend to respond more emotionally to marketing material they can touch rather than those they only...