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Showing posts from August, 2020

Why Catalog Printing Still Rocks In a Digital Driven World

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In a Digital-First world there are several businesses that have completely moved away from printed marketing material. Catalogs which were once the most important marketing tool are more often ignored these days. There are some who have been busy writing obituary of catalog printing services . The fact is printing service providers haven’t lost their business but are constantly growing as businesses that are smart enough to understand the merits of investing in printed campaign materials are benefitting from it.  Catalogs are still holding on to their glory of being a rockstar marketing tool because of the several incentives they offer to your marketing campaign that can’t be matched by digital marketing mediums. Why do we say so? Here are some of the reasons why catalog printing still rocks in a digital driven world.  Emotional Response – It has been well established that people tend to respond more emotionally to marketing material they can touch rather than those they only see. Cus

How to Make the Menu A Hero of the Restaurant

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 When managing a restaurant, the most important things is of course the food, but there are a few small details which when looked after can change the game and place the restaurant in a whole new league. Using these details one can market the best parts of the restaurant and garner a lot of attention and clientele. • The Menu When you ask people what the most important things about the restaurant are, they will always mention things like the food, ambiance, seating etc. But the one thing which is always overlooked but really should not be is – the menu! The menu holds enough power to make a ‘place which serves food’ into a restaurant. When the menu matches the vibe of the restaurant it gives out a complete story and looks well put-together.         1) The menu shouldn’t be too cramped and that does not look appealing to the customer.  2) Always place the most popular and bestselling products first. You can also add mouth-watering images of the dishes to entice the customers.  3) To g